Fractional CMO
Senior Marketing Leadership. Without the Full-Time Hire.
I work with B2B SaaS and technology companies across the UK, Ireland and Europe, using deep analytics and data-driven strategy to build go-to-market engines, demand generation, and marketing functions designed for how businesses actually buy today.
Fractional CMO for B2B SaaS and technology companies across the UK, Ireland and Europe. Deep-diving on analytics to develop strategies that suit how businesses buy today. Building repeatable pipeline through positioning, go-to-market strategy and demand generation.
About
I've spent over 20 years leading marketing in B2B technology and SaaS companies, from PE-backed scale-ups to international expansion across the UK, Europe, and North America.
Now I work as a fractional CMO with founders and leadership teams who need a senior marketing leader without the full-time hire.
My focus areas include go-to-market strategy, positioning, demand generation, and building scalable marketing functions.
Who I Help
- B2B SaaS and technology companies looking for senior marketing leadership
- Startups and scale-ups that need strategic marketing direction
- Founders and CEOs hiring their first marketing leader
- Companies needing go-to-market strategy for UK, European or US expansion
- Businesses that need pipeline and demand generation without building a full in-house team
B2B SaaS & Tech
20+ years of specialist experience across B2B technology and SaaS companies of all sizes.
UK, Ireland & Europe
Go-to-market experience across the regions that matter for ambitious B2B companies.
Data-Driven Strategy
Deep analytics and insight to build marketing strategies designed for how businesses buy today.
How I Work: A clear path from strategy to pipeline
01. Marketing & GTM Audit
A clear-eyed review of your current marketing, messaging, channels, and infrastructure.
02. Positioning & Messaging
Sharpening your value proposition so your target buyers understand what you do and why it matters.
03. Demand Generation Engine
Building the repeatable system that creates qualified pipeline. Not just traffic.
04. Scalable Marketing Function
Putting in place the team structure, processes, and tools so marketing keeps working as the company grows.
Services: Strategic marketing support, tailored to your stage
Fractional CMO Advisory
Senior marketing leadership without full-time cost.
- Go-to-market strategy development
- Positioning & messaging refinement
- Marketing roadmap creation
- Team structure & hiring guidance
- Leadership and board advisory
- AI, automation & workflow integration strategy
Growth & Demand Strategy
Building predictable revenue pipelines.
- Demand generation frameworks
- Funnel optimisation
- Channel prioritisation
- Performance diagnostics
- Growth planning
- Organic and LLM visibility strategy
Marketing Transformation
Fixing underperforming marketing functions.
- Team and process redesign
- Agency evaluation & management
- Martech stack and data strategy
- International expansion planning
- AI-readiness assessment & adoption planning
Examples of work with B2B technology companies
Building the First Demand Generation Engine
Problem: A B2B SaaS company had no marketing function, no pipeline, and no inbound leads.
Approach: Full go-to-market audit, ICP definition, content-led demand generation system, outbound campaigns across the UK and Europe.
Outcome: Repeatable lead generation engine producing qualified pipeline within 90 days.
Repositioning a SaaS Product for a New Market
Problem: Strong product-market fit in one vertical but struggling to gain traction in a new target market.
Approach: Customer research, competitor analysis, repositioning workshops, rebuilt narrative.
Outcome: Repositioned product launched with improved engagement and clearer sales narrative.
Helping Founders Hire Their First Marketing Team
Problem: A growing B2B company needed to transition from founder-led marketing to a structured marketing function.
Approach: Defined team structure, wrote job descriptions, led hiring, set up agency relationships.
Outcome: Functioning marketing team in place within three months.
What Our Clients Say
"Julie helped us grow revenue substantially by turning our marketing into a clear, focused, and scalable growth engine." | Kate Clark, CEO, Öogo
"Julie brings executive-level thinking to marketing by aligning strategy, demand generation, and revenue performance with clarity." | Darragh Geoghegan, CEO
"Julie understood the revenue goal first and built the marketing around it. For the first time, sales and marketing were actually pulling in the same direction." | Sean Fennell, Sales Leader, North America
Packages: Flexible engagement models that scale with you
Day Rate
Focused strategic input for specific challenges.
Advisory Retainer
Strategic advisory and founder coaching. 2 to 3 days per month.
Growth Partner
Hands-on strategic support for scaling teams. 2 to 3 days per week.
Fractional CMO
Full marketing leadership for your business. 4 to 5 days per week.
Frequently Asked Questions
What does a fractional CMO do?
A fractional CMO provides senior marketing leadership on a part-time basis, building go-to-market strategy, demand generation, and scalable marketing foundations without the cost of a full-time hire.
When should a company hire a fractional CMO?
When you need senior marketing leadership but aren't ready for a full-time CMO. That could be after raising funding, entering a new market, or when marketing isn't delivering pipeline.
Fractional CMO vs marketing consultant: what's the difference?
A consultant delivers a strategy document and leaves. A fractional CMO is embedded in your team, accountable for results.
How much time does a fractional CMO typically work with a company?
From two days per month to two or three days per week. Most companies start with one day per week.
What size or stage of company benefits most from fractional marketing leadership?
Companies at any stage can benefit, from early-stage startups to established businesses needing strategic leadership during a transition, expansion, or turnaround.
Knowledge: Insights for B2B leaders
Practical thinking on go-to-market strategy, fractional marketing leadership, and what actually works for B2B companies today.
What you're actually getting when you bring in senior marketing leadership, and how it drives growth.
For B2B companies that know marketing needs to work harder but aren't sure where the gaps are.
The frameworks, tools, and actions that turn marketing investment into measurable pipeline.
Ready to turn marketing into a real growth engine?
Let's discuss where your marketing is today, where it needs to go, and how I can help you get there.
Book a Meeting